Blog Assignment #5- Myths of Gender

True Women and Real Men
Myths of Gender 

After viewing Jean Kilbourne's film https://www.youtube.com/watch?v=pk4Va3RywVI and reading her narrative " Two Ways A Woman Can Get Hurt";Advertising  andViolence" http://featuredartistnetwork.com/uploads/Two_Ways_a_Woman_Can_Get_Hurt_by_Jean_Kilbourne.pdf,  explain what she means when she states that  women in advertising is  " Cultural abuse".  How does she draw parallels between advertising images and cultural problems? Which part of her argument do you find the most persuasive and why?

12 comments:

  1. In the article "Two Ways A Woman Can Get Hurt": Advertising and Violence, Jean Kilbourne explains how advertising women in a sexual matter is causing cultural problems and leaving women disconnected with themselves. I agree with Kilbourne and her argument on how sex in advertising is pornographic. I believe this because you're seeing something that isn't how majority of people behave. In addition, it makes women feel like they need to dress a certain way or show themselves in an inappropriate way. sexual advertising normalizes bad behavior which affects peoples morals.

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  2. In Advertising is cultural abuse Jean states that causing more disconnection and distance rather than connection and closeness. a connection she draws between advertising images and cultural problems is how women in advertising have to dress and look a certain way, such as a sex object which causes girls who aren't in advertising to see this and believe that this is how they are supposed to look like all the time which can cause not only psychical problems on your health, but also mental problems when you don't look the same way the girl in the advertisement does.

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  3. Ponelarajan Elavarasan
    English 101

    From the article "Two Ways A Woman Can Get Hurt": Advertising and Violence, Jean Kilbourne Clearly told that Sex in advertising is a pornographic which it dehumanizes people, especially women. Advertisements that address us along gender lines are powerful which it has ability to connect with us in some aspect of reality. Women are defined mostly in sexual terms and by their sexual behavior. In all kinds of advertising, women's bodies are turned into “things” and “objects.” Kilbourne believes this will create widespread violence against women.

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  4. V.Chandra Swaroop Reddy
    ENGLISH 101

    In the article “Two Ways a Woman Can Get Hurt: Advertising and Violence” the author Jean Kilbourne describes that the advertisements had reached a point where bodies are portrayed as objects, there by normalizing attitudes that leads to sexual aggression. For several years, television ads have tried to appeal to both men and women. Kilbourne backs up her claim with several powerful examples. Women in advertising are often stereotyped as attachments of men. The men in the advertisements are often portrayed as pioneers or successful people with creative behaviors in society and are in the dominant position in the relationship between the genders. Kilbourne shows an ad that a man leaning over a woman against a wall while the woman is saying no. “Men are also encouraged to never take no for an answer. Ad after ad implies that girls and women don’t really mean ‘no’ when they say it, that women are only teasing when they resist men’s advances”. Advertising frequently uses double meanings in their advertisements. They depict strong, manlier men who treat women with violence.

    The majority of the advertisements concentrate on women's vulnerable areas, either through men's eyes or through suggestive language. Due to this, women examine themselves in the process of recognition in order to learn how to form themselves. That is, men look at sexy advertisements for psychological and visual satisfaction, while women look at sexy advertisements to find out how they are "seen." Those ads have changed the thoughts of consumers by misleading them, not by showing the advantages of products, to stimulate consumers the desire to buy things. To improve the situation, the author hopes to attract more social concerns, thus change the advertising of women stereotypes and develop toward the direction of diversification.

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  6. Jean Kilbourne explains how advertising and violence is a major issue for women in her book "Two Ways a Woman Can Get Hurt: Advertising and Violence." Despite the fact that her piece is a little disorganized, she makes an effort to arrange it with various styles of advertisements. When it comes to selling name brand items, women are seen as sex objects. Corporate representatives use the image of a woman to justify selling and promoting a commodity. Kilbourne describes how the media has a huge effect on men's views of women. Kilbourne seeks to prove her point by attacking advertising companies and their reasons for marketing a product successfully. Kilbourne’s affirmation towards advertisements leaves you no doubt that she is against them.

    In an already male-dominated society, portraying women as seductive and vulnerable reinforces the idea that men are superior to women. This does not support the cause of women in the real world who are struggling for equal rights, opportunities, employment, and representation. The key theory of Jean Kilbourne is that using women as sex objects in advertising to sell consumer goods objectsifies them, shows them as readily available commodities, makes their status weak, and exposes them to violence. She has cited many commercials in which women are depicted in near-pornographic ways and in which women are seen to have little resistance to male attraction. She believes that some businesses use women in pornographic, fantasy environments that have little to do with the commodity they are promoting in order to boost sales of items such as perfumes. Customers begin to associate perfumes with these models and, in an attempt to be like them, purchase more perfume as a result of the commercials. As a result, what was supposed to be a delicate olfactory experience is transformed into a visual stimulant that is completely unrelated to the product. The use of naked women in an advertisement for a tender and light perfume is totally unnecessary.

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  7. Saurabh Subash Chand
    English101

    In the article "Two ways a Woman Can Get Hurt", the writer Jean Kilbourne portrays how advertising and violence is a major issue for women. She believes that women are viewed as the sex objects when advertising brand products and media is a major effect on how men perceive women. She has utilized a few instances of advertisements that open women to near pornographic and shows women as having little opposition towards male fascination. She states that the women’s body is being seen as the object for promoting products like perfume and some companies use women in erotic. It is pointless to advertise a perfume in such a manner. As per Kilbourne, pictures of this sort use women bodies as objects of want rather than a product. It isn't astonishing at that point, that women are utilized as images of sex which prompts wrongdoings and harrassment against ladies.
    Kilbourne tells that ”If indifference is man in sexy, then violence is downright erotic”.
    She feels women are defenseless and the promotions play into that. It is making women into things, objects. That will justify violence towards women. She comprehends that men also are sex objects however it incites no risk to men. Men are in control and don't need to stress like women. For the past twenty years, there have been a few patterns in style and advertising that could be viewed as a cultural reaction to the women's movement, as perhaps unconscious fear of female power. She feels women are defenseless and the promotions play into that. It is making women into things, objects. That will justify violence towards women. She believes that the media is a risky spot for both women and children. The general point in the media is that women are inferior and deserve to be designated. The media is considered to be the major component of violence against women.

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  8. Mikayla Henderson


    In the article “Two Ways a Women Can Get Huer: Advertising and Violence” the author Jean Kilbourne, she discusses how ads affect us in damaging ways, especially the way they portray women’s bodies as objects, conditioning us to think that this way is normal. Most of the time sex in advertising is often more about the power than the passion, and the dominance men hold against women’s beauty. Its dehumanizing and is objectifying women to men making them believe that they are just objects that can be played with. But when these advertisements show up in mainstream media, its enticing to the fact that it’s creating this glorification of violence and rape surrounding women. This can cause mistreatments and harassment towards women and utilize them as only images of sex in the eyes of men. Ads can give off the wrong impression such as a man can be a date rapist, but the advertisement is only giving the information that he is a “heartbreaker” and not the full extent of what is really happening.

    In a society that is dominated by the male race, it’s a struggle for women. The cultural abuse towards women has been obscured from the eye and hiding in wrongful advertisement messages. Advertisements don’t show how disrespected women are and how these can cause image issues, and how we as women need to look and dress in certain ways to be categorized as beautiful, because if you don’t look a certain way, you’re deemed not socially attractive for society. These adds objectify women as a way for shoppers to be interested in purchasing what is being advertised and shows that women are only objects for men. Kilbourne argument is compelling and effective because as a young female, we are always compared to the models in magazines or the actors on tv and in adds, and in the eyes of men we aren’t always deemed good enough because of the image of perfection that surrounds women in these advertisements, and that not everyone is going to look like these women on tv and is selling us short to make ourselves change to fit in more and to make ourselves more attractive and change for the men in society.

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  9. David Hong

    In the article " Two Ways A Woman Can Get Hurt";Advertising andViolence" by Jean Kilbourne, the author portrays how woman are dehumanized through ads which indirectly show woman as objects. And us, ourselves don't think ads have any influence in our heads but it is actually influencing us and our culture without even knowing it. These ads portraying woman's body as objects and sexualizing them, which almost everyone sees in their daily life are encouraging men to view woman as objects and it is slowly contaminating our minds. In the article, when Kilbourne tells us how "heartbreakers" or "bad boys" are what attracts woman and how men are mocked for having real intimacy with woman in pg 425, I can agree with these words. In today's mainstream media and in society, men who are actually intimate with a woman may be mocked and called "simp" and there are a lot of things in the media that portrays a "heartbreaker" attracting a girl, but not nice guys, nerds, etc.

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  10. Akshith Ramesh,

    In an already male-dominated society, depicting women as seductive and vulnerable strengthens the idea that men are superior to women. This does not support the cause of women in the real world who are struggling for equal rights, opportunities, salaries, and representation. The key theory of Jean Kilbourne is that using women as sex objects in advertising to sell consumer goods objectsifies them, depicts them as readily available commodities, makes their status weak, and exposes them to violence.She has cited many commercials in which women are portrayed in near-pornographic ways and in which women are seen to have little resistance to male attraction.

    She believes that some businesses use women in pornographic, fantasy environments that have little to do with the commodity they are promoting in order to raise sales of items such as perfumes. Customers begin to associate perfumes with these models and, in an effort to be like them, purchase more perfume as a result of the commercials.As a result, what was supposed to be a delicate olfactory experience is transformed into a visual stimulant that is completely unrelated to the product. The use of naked women in an advertisement for a tender and light perfume is completely unnecessary.

    ReplyDelete